"We Feed" Neighborhood Results
Posted by Web Master 2 on August 1, 2015 6:50 PM EDT
Initial pilots in Larchmont/Edgewater & Colonial Place blow away expectations
We chose as our first pilot areas sections within the neighborhoods of Larchmont/Edgewater and Colonial Place of 550 and 300 homes respectively. Our goals going in were to achieve a 5%-10% participation rate with an average food donation of 5 pounts for a total pick up of 200-400 pounds. We set these targets because if we could reach them then expanding over a much broader footprint would be impactful and yield considerable amounts of food.
The results from our Larchmont/Edgewater pickup on July 18 and our Colonial Place pickup on August 1 surpassed our most optimistic projections:
Larchmont / Edgewater: 135 of 550 homes participated (~25%) at an average donation size of 8.7 pounds for a total pickup of 1,173 pounds.
Colonial Place: 76 of 306 homes participated (~25%) at an average donation size of 11.9 pounds for a total pickup of 901 pounds.
In sum, the technology worked as designed, the outreach through flyers and social media was successful, the local neighbors killed it in terms of generosity, Boy Scout Troops 1 and 24 and assorted volunteers did a terrific job helping out, and we surpassed our goal of 200-400 pounds by 5X-10X by collecting 2,074 pounds. Over a ton!
We will be expanding the program in coming weeks by buying more bags, enlisting sponsors and pickup teams, and finding large organizational players to help us scale this not only in Norfolk but in surrounding cities.